Nowadays, every company, business, and individual looking to do business and advertise their brand turns to websites. A website that meets standards and ranks on the first page of Google results requires SEO. Especially for companies providing electrical repair and HVAC (Heating, Ventilation, and Air Conditioning) services, having a strong local search presence can be the key to attracting and retaining customers. In this context, customer reviews are not only valuable feedback about the service but also a powerful tool to optimize Local SEO.