Why and how to edit and update accurate information and optimize Local SEO?

The Google Maps page provides a free opportunity for your business to be easily found on the internet, especially when users search for products or services in a specific area. To maximize effectiveness, it’s not enough to just create a page - you need to continuously update and SEO optimize your Google Maps page, just like caring for your business website. 
Research shows a significant proportion of local search users ultimately visit a store. Therefore, a high ranking in local search results increases the chance to attract customers to purchase.

Attract customers to the store

Optimizing the Google Maps page helps your business appear at the top positions in search results, similar to choosing a prime location for a physical store, allowing you to reach more potential customers.  

Appearmore – reaches more customers

Updating information on Google Maps not only helps your page rank higher, but also signals Google about the reliability and accuracy of that information.  

So why do you need to update or change information on Google Maps?

When should you update or edit information on Google Maps?

Change store address

When changing the store address, immediately updating on Google Maps will prevent losing current customers and attract new ones at the new location.  

Incomplete or inaccurate business information

Ensuring the information on the Google Maps page is always accurate and complete is extremely important, as incorrect data may cause customers to lose trust and turn to your competitors.

How to change, update information on Google Maps page

Change operating hours

Ensuring your business’ operating hours on Google Maps are accurate is important to avoid losing customers. Update hours of operation by logging into Google My Business, choosing "Info," finding the clock icon, clicking the pencil to edit, adding operating hours, and hitting "Apply."  

Change phone number 

Phone numbers are essential information on Google Maps. To update, follow similar steps like changing operating hours but find the phone icon.  

Change address, map pinpoint coordinates on Google Maps page

To accurately pinpoint the location of a business on Google Maps requires updating the address and map pin coordinates. Log into Google My Business, choose "Info," find the map pin icon, edit address and adjust position of the pinpoint on the map.

Update suitable attributes on Google Maps page for business  

Providing comprehensive information on business attributes on Google Maps helps stand out from competitors. Log into Google My Business, choose "Info," find "Add attributes," and select suitable attributes to update. 
Attributes on Google Maps, although just small details, play a big role in determining a business’ ranking on Google. For example, if your business demonstrates openness to the LGBT community, racial inclusiveness, offers free wifi, has restrooms for both men and women, and seating accommodations for wheelchair users, Google will give display priority to your business over those without these attributes.  
In this article, I’ve provided concrete guidance on making edits and updating information on Google Maps. The steps are quite simple and easy to follow. However, many business owners may find difficulties when newly getting acquainted, especially editing addresses, map pinpoints, and adding attributes. I hope this article proves useful. Wish you great success!

Conclusion

The above are excellent guidelines on Why and How to Accurately Edit, Update Information, Optimize Google Local SEO that you should save for the application.  
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