Top most effective Marketing ideas for Black Friday

Black Friday has gradually become an extremely promising shopping day in Vietnam. This is not only a chance for consumers to buy their favorite products at promotional prices, but also a great opportunity for businesses to boost their sales. Let's explore with SAMI some Marketing ideas for Black Friday that can explode sales! 

Black Friday, also called "Black Dark Friday", is the unofficial name for the Friday after Thanksgiving Day. Thanksgiving is an annual holiday, mainly celebrated in the US and Canada, usually falling on the fourth Thursday of November. Therefore, Black Friday usually falls between November 23 and 29 and it has been considered the kick-off to the Christmas shopping season in the US since 1952. 

Although there are many different sources of information about the origin of Black Friday day, it is still considered a big shopping occasion eagerly awaited by both consumers and businesses. 

Nowadays, the Black Friday event is popular not only in Western countries but also in many countries around the world, including Vietnam. Vietnamese businesses have also quickly seized opportunities by launching many attractive promotional programs to attract as many shoppers as possible. 

So what are some interesting and effective Marketing ideas for Black Friday? Let’s explore them in the section below!

Black Friday is a shopping occasion that many brands from small to large will likely participate in. Therefore, try an unique way to help your brand stand out among thousands of other brands out there and grab customers’ attention. 

Instead of holding campaigns on that actual Black Friday, you can organize campaigns a few days earlier and create Black Wednesday, Black Thursday, etc. Or if you don't have time to organize earlier, you can also delay the schedule. Because customers often associate the phrase "Black Friday" with irresistible deals. Therefore, your brand can take advantage of this to provide attractive offers that customers can hardly ignore.

“Sale off all items” is a popular and effective idea for businesses on every Black Friday. In this campaign, businesses offer discounts by percentages like 5%, 10%, 15%, etc. 

The discount program allows customers to buy products at promotional prices, reducing costs compared to original prices. This attracts the attention of both existing and new customers. 

“Sale up to” is also considered one of the effective strategies for businesses during Black Friday. Although this idea may not be that innovative, it accurately reflects the psychology and shopping habits of a large number of customers.

Typically, stores will advertise discounts of up to 50%, 70% or even 100%. However, in reality, this highest discount often applies to some specific products only. And this is the difference between “Sale up to” and “Sale off all items”.

“Buy one get one” is a Black Friday strategy that has been used successfully for many years. Although in terms of value, this program is no different from a 50% discount, it creates a much stronger marketing impact.

Through “Buy one get one”, customers only have to pay for one product but get two products in return. 

In addition, buying one get one also encourages the possibility that customers will give the extra product to a family member or friend as a gift. Thus, businesses have the opportunity to reach two customers through word-of-mouth from both the buyer and the recipient, instead of just one person.

Besides, this strategy helps reduce the burden of excess inventory. By selling two products at once, businesses optimize their ability to manage inventory, creating double efficiency in dealing with existing stock.

Exchanging old products for new ones is an idea that often appears in the tech industry but hasn't been widely applied in the fashion industry.

Under this model, businesses can allow customers to exchange their old clothes to get a discount on new purchases. The discount level will depend on the condition of old clothes, ability to reuse, value of new products and the financial situation of the business.

This activity has huge potential to stimulate demand as it helps customers solve the problem of disposing old products and gives them chances to buy new items at discounted prices. At the same time, it also spreads businesses’ message about environmental awareness. 

Prices are often set at numbers like $49, $99, $199, etc, not by accident but based on customer psychology. Many studies have shown that the number "9" can stimulate customers to make purchasing decisions faster and more frequently.

Creating great deals that are only available within fixed time slots is also a nice idea. This will make customers wait and try their best to buy their preferred items during that flash sale slot.

For example: A free-size T-shirt gets a 15% discount for Black Friday, but will have a 30% discount from 8-9am with potentially limited quantity. 

To increase motivation for hotel room booking during Black Friday, hotels can offer preferential policies when making reservations for families or groups of friends. Customers can get discounts ranging from 5% to 10% or different discount tiers, depending on the hotel's financial situation.

This is an idea to attract many reservation customers, especially when they go with family or groups of friends. This creates opportunities for hotels to increase sales and profits during Black Friday. 

Promotional policies that include giving free gifts or providing some free services such as breakfast, shuttle service, or laundry service when booking hotel rooms are effective ways to boost sales during Black Friday. 

However, when choosing gifts, hotels need to consider carefully to ensure the gifts meet customers’ needs. This may include providing multiple options for customers to choose products based on their personal preferences.

To increase sales during Black Friday, hotels can offer discounts for online room bookings via apps. This not only brings convenience to customers but also improves businesses’ ability to manage customer data.

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