Tiktokshop - New platform, new opportunities

TikTok is one of the most popular and fastest growing social media platforms in the world, with over 1.53 billion users from everywhere. This app continuously updates new features to attract community attention. Recognizing the huge commercial potential of the platform, TikTok has launched Tiktokshop - a solution for businesses and individuals to have opportunities to promote and sell goods directly on the app. 

If you want to lead in this new field, Tiktokshop is certainly a wise choice, facilitating creative content creators, brand promotion and reaching target customer demographics.  

With Tiktokshop, viewers simply need to click on the link provided in the video to purchase any showcased products without having to switch to any other app/website.  

Specifically, the new feature allows shops, brands and even individuals to showcase, introduce and sell goods directly on TikTok through videos attached with shopping links, livestream selling or product display pages.

As the name implies, Tiktokshop allows users to shop right within TikTok without leaving the app. This is a toolkit to help businesses maximize the commerce potential of this famous short video platform.  

Most TikTok users belong to Gen Z and Millennials, ages 12-40, who have high purchasing power and extensive experience with online shopping. Moreover, the number of users will continue surging in the future. Therefore, Tiktokshop will help businesses easily reach this huge potential customer source.

TikTok's algorithm automatically distributes videos to suitable viewer groups based on content and engagement. Sellers just need to focus on producing quality videos relevant to the audience. TikTok will automatically expand content distribution reach to related target groups if the video gains good engagement.

A prominent advantage of Tiktokshop is videos make a stronger impression and evoke emotions from viewers compared to pure images or text. Thus, the rate of converting viewers into purchasing customers is also higher. This is truly an effective tool to optimize sales revenue.  

Since the pandemic outbreak, the Shoppertainment trend (combination of shopping and entertainment) has become a common habit with the tendency to persist. When watching entertainment videos, related products will be suggested, thereby naturally creating shopping demand. Tiktokshop is the way to help businesses effectively capitalize on this trend since TikTok has become the most favored entertainment app.

With Tiktokshop, customers can easily click the purchase link right in the video instead of any other extra steps. The buying and payment processes are also fully integrated. This saves time and effort for both buyers and sellers, while enhancing shopping experience by eliminating app switching wait time.

One of the simplest yet most effective ways to increase store reach is using hashtags. Businesses can add popular hashtags or create their own hashtag campaigns to encourage viewers to interact and share content about products.
In addition, TikTok's Hashtag Plus feature allows users to shop for advertised products with hashtags. This is a great opportunity to attract public attention to the brand.

Call-to-Actions (e.g. "Shop Now") will suggest to viewers the next step to take after watching the video. Integrating CTAs into TikTok content and bios is a straightforward way to direct viewers to the company's Tiktokshop. Additionally, bios can be utilized to share discount codes for customers. 

Another effective approach is to run dedicated TikTok ads for products. Create some short videos guiding customers to the Tiktokshop. If needing support for advertising campaigns, refer to detailed instructions at TikTok Business Help Center.  

Another solution is combining strengths of experts well-versed in the platform with extensive influence on TikTok. Having them promote products and share links to the company's Tiktokshop is an efficient way to reach many potential new clients.

After managing to attract viewers to the store, the next crucial element is designing it to be visually appealing, easy to navigate and inspiring for shopping. With rational layout, customers can easily explore more associated products as well as attractive promotions currently offered at the shop.

Shopping trends have undergone many major shifts. Previously, purchases were mainly made directly at physical stores, but now integrating the shopping experience into social media like TikTok is an inevitable trend that businesses need to swiftly adapt to.
SAMI company's SEO Maps service - a comprehensive solution that helps your business optimize map rankings and attract positive reviews from customers. With extensive experience in providing SEO maps services, SAMI is proud to be a trusted partner to help your business enhance its position in the digital market.
SAMI is a team of Digital Marketing experts in Hanoi. We can provide you with excellent strategies to help you skyrocket your traffic and increase your revenue in a sustainable way. Contact us immediately for advice now with dedicated 24/7 support.