Nowadays, Google Maps is one of the most popular location search tools. This means appearing on this platform is crucial for your business.  
Every spa owner wants to show Google they are the top choice in their area. No matter how beautiful your facility or high-quality your services, expanding visibility is indispensable to perfecting business strategy. 
We understand spa owners and hair stylists have limited time to think about advertising given their busy schedules. However, some degree of marketing is essential for achieving desired success. Therefore, to maintain updated info, sustain an online presence, and attract customers, getting your spa on Google is necessary.  
When a potential customer searches "spa near me", your spa appearing first not only increases findability but also powerfully conveys authority and quality. This opens doors to new clientele while cementing your market standing.  
We found 76% of shoppers will rely on map search results to decide where to purchase goods and services. So if your spa isn't on Google Maps or doesn't have positive reviews, you'll miss out on countless potential patrons. Have you ever Googled your spa’s name only to see neighboring businesses appear first? Why do they outrank you? It’s because they focus more on search engine optimization. So if you want to rank at the top, you need to concentrate on Local SEO.  
So how do you make your spa stand out on Google Maps? Let’s explore key strategies and tips in the next section:  

To achieve high Google Maps placement, your spa should implement specific SEO tactics:

First, ensure you have a complete Google My Business account. 

This will inform Google about your business's basic details, including name, address, phone number, and other contact information.  
Additionally, provide as much info and imagery as possible. Thoroughly describe spa services, opening times, facility areas, payment options, store photos, etc. More relevant data makes your profile more informative and engaging to patrons.  

One of the most important ranking factors is the quantity and quality of reviews. More ratings build trust and authority for your business, in turn improving your visibility and credibility to potential visitors. Therefore, you should encourage patron feedback after appointments.  

This can be done by sending thank-you emails post-service or prompting reviews in-store. Additionally, always respond to all commentary to demonstrate you value customer experience and input.

Finally, ensure your spa appears for searches of industry phrases like: spa names, service types, locations, neighborhood names, etc. 

To accomplish this, research popular keywords customers use to find spas. Then work those terms into your Google My Business descriptions. Website content should also be optimized around core keywords to boost search result presence.

The above are excellent guides on Maps SEO strategies to boost revenue that you should save for application.  
If you liked this article, you’ll certainly be interested in our digital marketing services. SAMI is an expert team based in Hanoi. We deliver outstanding tactics to achieve a breakthrough in website traffic and sustainable revenue growth for your business. Contact us now for attentive 24/7 consultation and support.