3. How to grasp customer psychology to increase sales closing rate
To effectively grasp customer psychology, the first task is determining target customers. This will help you identify who to serve and close sales with.
- Identify target customer groups
Your customers appear in all shapes and sizes as distinct individuals with different lifestyles and perspectives. Therefore, to properly meet customer needs, your mission is splitting them into smaller groups for easier analysis.
The final stage is to "mind-read" customer psychology. To grasp the psychology and behaviors of each customer group, first sketch their profiles with identifiable characteristics like: demographics, status, lifestyle, purchasing habits.