All your questions about Zalo OA will be answered in this article

Zalo is a free messaging and calling app that is very familiar to Vietnamese people. In addition to messaging and calling features, Zalo has now developed a new tool called Zalo OA to provide solutions for more effective interaction with Zalo users. So what is Zalo OA? Let's find out together in the article below!

1. What is Zalo OA?

This is the abbreviation for Zalo Official Account, which is a Zalo account for businesses. Zalo is likely already a very familiar social media platform for many people. However, Zalo OA is still a relatively new concept. 

Simply put, Zalo OA can also be seen as an organization or business's official information page on the Zalo social network. The purpose of Zalo OA is to convey promotional information about the brand to customers.

Currently, business operations on Zalo have been chosen by many companies and have brought about positive effects. Zalo OA supports companies' marketing campaigns to achieve maximum efficiency. All activities on Zalo OA are creatively oriented towards the company's goals.

2. Types of Zalo OA Accounts 

When registering for Zalo OA, you will be introduced to the following 3 account types:

2.1 Zalo OA Business Account 

If you are a business, organization or individual looking to develop your brand on Zalo, create a business account. You will then enjoy privileges like:
  • Send 4 Broadcast messages/month 
  • Display messages in followers' personal inboxes
  • Easily communicate with customers
  • Easily create stores and add products 

2.2 Zalo OA account content

For PAGEs specializing in content development such as entertainment, knowledge, instructions,... then in the content account you will enjoy the following privileges:
  • Be sent one Broadcast message/day.
  • Display messages in the notification bar. 

2.3 Zalo OA account of state agencies

This type of account is reserved for agencies, organizations and services of state agencies. This type of Zalo OA enjoys benefits including:
  • Be sent 4 Broadcast messages/month.
  • Display messages in personal mailbox.
  • Communicate with people. 

3. How to Create Zalo OA

To create a Zalo account for your business, follow these steps:
  • Step 1: Go to http://oa.zalo.me/manage  
  • Step 2: Login with your personal Zalo account  
  • Step 3: Click "Create Official Account" and set up a suitable account type from the three types mentioned above. 
  • Step 4: Similar to other applications, you need to declare information corresponding to each item as required. Including: List of activities, Official Account Name, Introduction information, Business address, representative photo and cover photo.
  • Step 5: Click on the authentication button to create a Zalo OA account. So you have completed the steps to create Zalo OA for your business. 

4. Tips for Using Zalo Official Accounts Effectively  

To manage your Zalo OA, first log in to the Zalo OA website using your business account. You will then have access to features like:
  • Broadcast: Send broadcasts about products, company info to potential customers. You can also view past broadcast lists or schedule automated broadcasts for convenience.
  • Chat: Easily interact directly with customers, receive complaints, etc.
  • Content Management: Draft broadcast content as articles or videos to send to customers. Easily preview and create draft content. Completed content gets moved to Broadcasts for sending.
  • Analytics: View data on broadcasts like views, recipients, shares as well as follower tracking charts for easy monitoring.
  • Management: Fully manage company information like admin rights, account details, verification, etc. 
Ads are an effective tool to boost business performance. Rather than idly waiting for interest, run ads to attract followers, increase brand awareness and drive more sales and views for your page.
  • Run Zalo ads
QR codes allow quick, convenient access to your Zalo OA page. Share your QR code with friends, family or on your other social channels to attract interested followers.
Posting frequency is crucial when building a social media presence. Regular posting makes your page appear more active to users, thereby increasing brand awareness and recognition.
Before using tricks to increase engagement, focus on investing in quality content that caters to user needs and is regularly refreshed with creative elements to captivate viewers.
  • Frequently post and share moments
  • Use QR codes
  • Post quality content
Each Zalo OA account can invite up to 20 interested friends per day, so take advantage to attract more followers for your page.
  • Invite interested friends daily

5. Tips for Using Zalo Official Accounts Effectively:

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